Mastercard and KTC were looking to drive card acquisition and increase website traffic in Thailand for the KTC Platinum Mastercard. They engaged Mediatropy for our creative production services as well as our media buying and planning expertise.
Leveraging a full-funnel omni-channel marketing strategy to encourage card applications.
A variety of creatives inviting the target audience to enjoy worry-free shopping like a VIP were used to boost quality website traffic and historical data was analysed to ensure effective retargeting and look-alike audience engagement that leads to conversion.
| Approach | Mediatropy analysed historical data to determine the best performing channels, media, targets and project formats to make and act upon strategic recommendations. |
| Execution | Creatives promoted KTC Platinum Mastercard features with strong and direct calls to action, and were tailor-fit to different target audiences and drive conversions. Social media posts and Google platform assets were also created to drive traffic to the website. |
| Result | By aligning its copy and creative production with its media planning and execution, Mediatropy met the objectives of Mastercard and KTC with the following results: |
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