In a highly-competitive sector like the insurance industry, Search Engine Optimisation (SEO) is critical for capitalising on the internet’s potential to increase sales. Insurance firms must understand their clients and track how they search for and purchase insurance products. Potential customers browse the internet daily for information about insurance. Search engines such as Google lead these customer queries to websites with relevant and trustworthy content. SEO, when done effectively, will drive invaluable organic traffic to your website.
According to data from the digital marketing firm Smart Insights, web surfers prefer organic results over sponsored advertising. While roughly 65% of Google searches result in no clicks, those that do are made up of 33.59% organic, and 1.59% sponsored searches. Organic traffic is highly valuable since it indicates specific insurance queries or requirements. When your company appears as a solution to that demand, you have a solid opportunity to convert these prospects into customers.
Optimising insurance sites can aid in defining the brand as a service provider and elevate offerings to the top of search rankings. Achieving and maintaining good search visibility is a continuous process that calls for evaluation, consistency, and research specific to your target audience. The primary goal of these initiatives is to build a solid reputation as an experienced insurance provider. Below are some SEO tips for insurance site optimisation:
Make sure you’re writing for your audience and not just for search engines because the frequent use of insurance keywords cannot remedy poor writing. Your writing should be simple to understand at a reading level appropriate for the eighth grade, and use as little jargon as possible. The following are examples of good keyword usage for on-page SEO:
This requires building the domain authority of your website through backlinks. Search engines learn that you’re relevant and trustworthy when another reputable and high-traffic source links to your website. This strategy also increases the number of channels through which people may find your company’s services. You can broaden your insurance agency’s reach by doing the following:
These tech-related modifications will help your insurance site gain favour with search engines while also enhancing your website’s user experience:
The traditional method of SEO involved performing keyword research to identify phrases that would be appropriate to rank for, then producing unique content for each of those insurance keywords. One excellent article can rank for hundreds or even thousands of insurance keywords, even if those insurance keywords don’t appear anywhere on the page, as Google becomes more adept at decoding the meaning behind content. Limiting keyword targeting to one keyword per page is a thing of the past.
Today, search engine results are dominated by writers who can write exhaustively on a subject (consider long-form content over 2,500 words). People search for answers because they need them, and long-form content, in Google’s opinion, provides those answers. This calls for the use of numerous insurance keywords and their variations on a single page that is centred on a particular subject.
According to WordStream, these are the 10 popular insurance keywords to use:
Once you’ve compiled a list of insurance keywords, you need to decide how to use them. In order to create or suggest a useful new piece of content, your ultimate goals should be to discover new opportunities on existing pages and find insurance keywords for which you don’t have a good landing page. Choosing between a new URL and an existing page that could be optimised to be more suitable is frequently the most difficult decision to make.
The internet has changed the way that people search for and buy insurance. However, with so many insurance agencies offering a range of products, it can be hard to find the right one. Search engine optimisation can be achieved with inbound marketing. The key is to find the right insurance keywords and create content that interests your target audience. The type of content you create for your website depends on what the visitors are searching for and how they want to search for those things. If you want to increase your website ranking, it is a great idea to hire an SEO agency to help you get there.
Insurance SEO agencies are experts in SEO. They look at the structure of your website and determine how to help insurance agencies rank higher in search engines by providing services that boost their visibility. Services offered to clients include on-page optimisation, keyword research, website analysis, keyword localisation, technical optimisation, content marketing, and more. So if you are looking for one of the best insurance SEO agencies in Singapore to help you grow your insurance business online, contact us today to get your free SEO site audit!
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