Mastercard x CIMB

WORLD MASTERCARD ACQUISITION

BRIEF

Mastercard and CIMB needed help in recruiting more customers in Singapore for their World Mastercard credit card. They relied on Mediatropy for our expertise in digital acquisition.

Challenges

Loaded with exciting offers, we focused on the biggest reward that will encourage credit card sign-ups: the $188 welcome bonus for CIMB World Mastercard credit card.

We also developed a wide-range of media mix in placing the various creatives to ensure the target audience are reached effectively. Throughout the campaign, ad fatigue was also avoided through continuous ad and creative optimisation across channels.

Approach	Mediatropy used a variety of creative approaches to define campaign phases, audiences and channels, as well as A/B testing for improved results and optimisation.
Execution	A thumb-stopping key visual communicated the card’s core value proposition in a concise and effective manner. Customers were attracted to the credit card offer on Facebook and YouTube and were invited to sign up to enjoy bonus rewards.
Result	By developing a comprehensive media plan leveraging a relevant mix of channels, Mediatropy successfully implemented a campaign which met the objectives of Mastercard and CIMB with the following results: