The Marine Stewardship Council (MSC) is a global non-government organisation that seeks to build its influence among Singapore consumers. We need to create social media content to encourage Singapore audiences to ‘choose the blue label’ when it comes to supporting sustainable fisheries.
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Since we want to appeal to younger generations who are “intentional consumers” we need to leverage popular trends and create eye-catching creatives to amplify its brand presence in Singapore.
| Approach | Conversational engagement via occasional contest, and through topical posts featured monthly. |
| Execution | We created a content calendar with full planning and production, and supported by monthly paid social budget. |
| Results | Commended in 2022 by MSC Global office for visual creative efforts, and featured internally within NGO as a best practice reference for social media content. |
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