Mediatropy was asked to promote the PAssion POSB Debit Card product among younger audience members who can use its cashback rewards as a way to earn valuable returns from their overseas spending and online shopping.
New!
The client came to Mediatropy to help improve the performance of their campaign. We were able achieve great results through a combination of data-driven strategies, creative thinking, and effective communication.
| Approach | To make sure the campaign is successful, we A/B tested the ad sets to improve results and optimise the results. Continuous monitoring and optimisation are required to take action and give a solution on time. |
| Execution | We engaged six KOL and developed a robust audience segmentation that allows effective outreach to specific target audience. We also produced different versions of creatives that resonate best with each target audience segments. |
| Results | To ensure success of this campaign, we enable cross-posting and boosting strategies for KOL content giving us these results: |
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