Mastercard x POSB
Fight Inflation KOL Campaign
BRIEF
The client asked Mediatropy to increase awareness and improve branding for the PAssion POSB Debit Card through two digital campaigns on Facebook and Instagram.
The client asked Mediatropy to increase awareness and improve branding for the PAssion POSB Debit Card through two digital campaigns on Facebook and Instagram.
New!
The client came to Mediatropy to help improve the performance of their campaign. We were able achieve great results through a combination of data-driven strategies, creative thinking, and effective communication.
| Approach | As an awareness-focused campaign, we engaged six KOL and created content that align with the requirements of each campaign. |
| Execution | We developed a robust audience segmentation that allows effective outreach to specific target audience. We also produced different versions of creatives that resonate best with each target audience segments. |
| Results | To ensure success of this campaign, we enable cross-posting and boosting strategies for KOL content giving us these results: |
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