Our client Mastercard started an online initiative with its banking clients across Asia to promote its credit card products. They needed a solution for their banking clients keep track of credit card acquisition campaigns in one single view report – allowing seamless monitoring of campaign results for each bank and identifying which channel drives the highest ROI.
New!
We have to make sure the data are correct, accurate, complete, and consistent across all sources. If the data source is poor it can lead to incorrect insights.
| Approach | When it comes to sharing data with third-party entities, each banking client has a different policy we performed a comprehensive planning and audit to ensure all the available data points are integrated seamlessly but is compliant with their privacy rules. |
| Execution | We built a sophisticated dashboard that could be used by both it and its bank clients across Asia to access campaign performance and budget in real time. |
| The Impact | The centralised dashboard has enabled Mastercard and its clients to get quick insights from the campaigns and allow them to make accurate decisions around the data. This includes identifying which channels perform better and require budget allocation and if there’s an opportunity to incorporate a new media mix. |
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